Cognitive marketing is a way to use the brain’s ability to think about itself as a way to form a connection with a customer and create brand loyalty and conversions. Marketers must use both left brain and right brain marketing to stay relevant in a new age of machine learning and artificial intelligence. #DSUM
"Drive change, or you might be run over"
Cognitive Technology - Tools
Phrasee – AI that writes better than humans.
IBM Marketing Cloud – Marketing automation platform that uses machine learning and artificial intelligence to write email content for you.
Thegrid.io – Presented by IBM, the tool uses machine learning to automatically create a website and updates itself as you populate the site with content; ideal for microsites and landing pages.