Francis Ukpolo

Cognitive Technologies in Digital Marketing

Cognitive marketing is a way to use the brain’s ability to think about itself as a way to form a connection with a customer and create brand loyalty and conversions. Marketers must use both left brain and right brain marketing to stay relevant in a new age of machine learning and artificial intelligence. #DSUM

"Drive change, or you might be run over"
Loren McDonald, IBM Watson Marketing

Cognitive Technology - Tools

Phrasee AI that writes better than humans.

IBM Marketing Cloud  – Marketing automation platform that uses machine learning and artificial intelligence to write email content for you. Presented by IBM, the tool uses machine learning to automatically create a website and updates itself as you populate the site with content; ideal for microsites and landing pages. 

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