Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand by stimulating all five senses of their consumers, an approach known as multi-sensory marketing. This usually triggers emotions and results in better mental retention than content marketing. Brands have also used experiential marketing as a way to create differentiation amongst their competitors. For instance, in 2013, MGM used experiential marketing to create a buzz for the new movie 'Carrie' based on the best-selling novel by Stephen King...
- Over 63m+ views since upload
- 4.2m people watched the movie in the US albeit to bad reviews
- 15x as many people watched the trailer
Connecting Experiential Marketing with Social Media
Ampsy is the leading location-centric, experience analytics platform. The cloud-based software empowers businesses to gain real-time audience insights from specific geographic areas. Using Ampsy's proprietary geo-fencing technology, you can isolate and capture publicly shared social content with no hashtags required, gaining an in-depth understanding of potential fans and customers.